My Thoughts.

A Fancy Way To Say Blog

Author: Kelsey Armstrong

5 Front-End Steps You Can Take to Improve Your SEO

SEO, or Search Engine Optimization, is a popular buzzword; unlike some digital trends, I don’t imagine the SEO hype dying down any time soon.  It is ultimately an unbiased, rigorous test of your website and online presence that determines if you are worthy of ranking for specific internet searches. Google’s search algorithm is something of great wonder and mystery (at this point it’s self-learning, and no one person at Google knows every bit of it), but if I had to chalk it up to one thing, it would be to simply “have a good website.” This sounds too easy, and in concept it is.  A lot of what is making websites rank so high is the quantity and quality of their content, and how people […]

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Rookie Mistakes I Made as a Freelance Designer, and How to Avoid Them

I wanted to start this blog out by talking about some of the mistakes I made during my first couple years of doing freelance graphic design and web design work.  Don’t get me wrong – I am sure that several years from now I will have even more to write on, but for the time being here are some of the things I have learned by trial. Appropriately prepare your documents in InDesign If you do work like I do – a lot of layout heavy projects such as booklets and brochures – you should be developing a pretty close relationship with InDesign.   I was lucky enough to have professors in college that taught us about layers, master pages, styles, text variables, bleed, and sections; […]

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A New Website and a Fresh Start

My new beginning starts with a new website It’s been a long time in the works, but I am proud to have finally launched my new website (yes, this one we are on right now!).  Having worked in In Vitro Diagnostics Marketing as a hybrid marketing coordinator/media planner/designer for almost 4 years, I felt it was time for a change and time for a job that better utilized my skills and let me take more control of my life.  So in the beginning of April this year, I decided to take the leap and launch my freelancing to a full time gig.  With this website finally being ready to publish – sans the work samples page which I am still working diligently on making presentable – […]

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