Kelsey Armstrong

Graphic Designer & Creative Marketing Professional

  • She/They

When it comes to the marketing “P’s,” the promotional mix is my area of expertise.

I’ve endeavoured to work with graphic and web design as long as I can remember; I even wrote this as my “dream job” in third grade. My love for design goes way back to elementary and middle school where my hobbies included things like making pixel art, designing brochures for made up companies, coding MySpace templates, and making very gif-heavy websites.

In high school and college I began to focus my hobbies and work in the Marketing and Advertising realm. I graduated in May 2014 from Rider University with a degree to reflect all of these interests, and consequently have been perfecting and expanding these skills for over 10 years.

I started my career in the marketing department of a rapid diagnostics company, all the while getting my feet wet with some side freelancing. In 2017 I took the leap into full-time freelancing, and can’t imagine ever turning back.

Why Me?

A better experience.

I am able to provide you with a personal, unique, and affordable experience that an agency would be hard pressed to compete with.  I am personally committed to delivering stunning results and making every part of the process as efficient and effective as possible.

Skills

Software

Expert: Photoshop, InDesign, Illustrator, PowerPoint, Word

Advanced: Lightroom Classic, Adobe Acrobat, Google Analytics & Search Console, HubSpot/Act-On, WordPress, cPanel

Proficient: Premiere Pro, Audacity, Excel

Beginner/Learning: InCopy, After Effects, Audition, Reaper, GameMaker Studio, Unity, Unreal, Android Studio, Git

Process

10+ Years: Graphic Design, Front End Web Development, Social Media Marketing

5-9 Years:  Photography, Image Retouching, Video Editing, Advertising, Copywriting, Media Planning, Inbound Marketing & Content Creation, Email Marketing, SEO, CRM, IMC

3-5 Years: Project Management, Campaign Planning

Language

Fluent: English, HTML, CSS

Learning/Dabbling:  Spanish, PHP, JS

Education & Work Experience

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Self Employed

Creative Marketing Professional & Graphic Designer

2014 – Present

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Robert Half / The Creative Group

Graphic Designer

Jul 2017 – Jan 2020

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Alere, Inc. (Now Abbott)

Marketing Associate, Infectious Disease North America

Mar 2016 – Mar 2017

Marketing Associate, Virology Solutions North America

Jun 2014 – Mar 2016

Marketing Intern, Virology Solutions North America

Jun 2013 – Jun 2014

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Rider University / Lawrenceville, NJ

Bachelor of Science in Business Administration

Sep 2010 – May 2014

GPA: 3.90/4.00; summa cum laude

Majors: Advertising, Marketing, Entrepreneurial Studies

Minors: Graphic Design, Multimedia Communication & Web Design

Want more information?

Drop me a line

I am based out of the lovely Bordentown, NJ.
Through the power of technology, I am happy to serve clients across the globe.