Kelsey Armstrong

NaturalVim

NaturalVim Logo Design, Brand Development, Package Design, Website Design, & Collateral Design NaturalVim is a health and well-being company with a mission of guiding people to a healthier lifestyle. They’re making superfoods more accessible and providing guidance on how to eat and live healthier. I’ve had the pleasure of working with NaturalVim to build their business from the ground up. [cl_column width="2/3" background_image="{}_-_json"][cl_column width="1/3" col_sticky="1"] LOGO DESIGN The NaturalVim logo had to be simple, modern, clean, and illustrate the brand’s motto of “more energy, better health.” The green to blue gradient was key, with the green symbolizing NATURAL and the blue symbolizing VIM, or energy. This brand is not only about health food products, but aims to support its consumers throughout their entire health and [...]

Writing Samples

Writing Samples njtechweekly.com Editorial Writing In 2017 I did three article write-ups for NJTechWeekly.com. Upon submission, write-ups would go through an editor and were then published live to their site. [cl_column width="2/3" background_image="{}_-_json"] Cook Talks about His Evolution as a Founder, Apps and Company Culture at Princeton Tech Meetup On November 16, members of the Princeton Tech Meetup, one of the largest meetup groups in New Jersey, gathered at the Princeton Public Library to hear keynote speaker Geoff Cook, the cofounder and CEO of The Meet Group (New Hope, Pa.), a publicly traded company. The room was packed with tech professionals, entrepreneurs, creatives and service providers, all there to hear about Cook’s experiences in the consumer-facing mobile product market, as well as his advice on building a [...]

Alere

Alere Marketing Intern & Associate I worked at Alere North America, LLC (housed under Alere, Inc) from June 2013 – March 2017. I started as a Marketing Intern with primarily design oriented tasks, and eventually took on the position of Marketing Associate as my duties grew to include that of marketing communications and media planning. To learn more about my experience at Alere, please visit my LinkedIn. Displayed below are selected pieces that I created while at Alere. PLEASE NOTE: Pieces shown on this page are for display purposes only, and may contain product or company information that is no longer current. Please refer to Alere.com for current product and company information. Any photos displayed are for illustrative purposes only. Any person depicted in such [...]

Belmont Homes

Belmont Homes Logo Design & Brand Guidelines Belmont Homes is a non-profit housing program located in Lumberton NJ, serving the Burlington County area. This was a team project at Rider University, and consisted of developing a brand identity and marketing plan for this organization. After doing research with my team, I took on the responsibility of developing a logo and a full set of brand guidelines for Belmont Homes. This project placed 3rd in the 2013 SBI Consulting Project of the Year (POY) Competition [cl_column width="2/3" background_image="{}_-_json"][cl_column width="1/3" col_sticky="1"] Logo Design The Belmont Homes logo design incorporates several key elements to depict Belmont Homes' commitment to eliminating homelessness in NJ, and to their organizational values of trustworthiness, resilience, and compassion. The key elements included are: [...]

Portfolio Categories: Writing

NaturalVim

Writing Samples

Alere

Belmont Homes

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